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Marketing Communications

Dan’s role at Adaptasoft is twofold. First, is to promote Adaptasoft through improved marketing communications and image enhancement. Second is to be a consulting resource to Adaptasoft clients, helping them with their marketing. This includes web design, search engine optimization, creation of marketing plans and the accompanying materials.



His ability to think like a businessperson while also doing the creative work, produces truly effective results.

“Adaptasoft has a great story to tell. And with the new products that are rolling out, that story is getting even more interesting. It goes beyond just the technology, though. We have people here who really care about our customers’ success.”

Background
Dan worked his way up in the marketing and advertising industry, using his creative talents and analytical skills. He started 20 years ago as an ad agency copywriter, then added graphic design, video production, web design, direct marketing, account management and more to his skill set.

Prior to joining Adaptasoft, Dan spent 10 years in marketing management for a large, regional design & construction firm and directed the creation of several award winning projects.

“I like Adaptasoft’s business model and feel this company is on the cusp of tremendous growth. I want to be part of making that happen.”

Education
Bachelor of Arts
Business Administration/English
Illinois Wesleyan University

Personal
Most of Dan’s free time revolves around family (wife & four children) and church activities. He also enjoys American history, music, and taking weekend trips to discover interesting places.

Favorite quote
"Design is not just what it looks like and feels like. Design is how it works."
- Steve Jobs